Our team has spent years deep in the trenches of mass participation events. Marathons, triathlons, cycling sportives and more, delivering experiences for tens of thousands of participants. No matter how iconic the event, the technology was always fragmented, outdated, and frustrating.

Pacer changes that. We're building a modern event management platform for mass participation sporting events. One unified SaaS solution that handles everything from online race registration to real-time participant tracking, without forcing you to overhaul your workflows.

What Pacer Does - Registration, Tracking and Results

Pacer's modular SaaS products work standalone or together for complete event management.

Pacer Registrations
Modern online race registration platform with built-in support for transfers, deferrals, charity places, and custom workflows, no hacks needed.

Pacer Tracking
Live participant tracking software for spectators and teams, with real-time web/mobile apps, scheduled updates, and safety insights to boost race day engagement.

Pacer Results
Our flagship race results software delivers fast, reliable, mobile-optimised results for marathons and beyond. Over 100,000 participants have used it across major UK events, scaling effortlessly.

Together, these modules form powerful event management software that integrates with existing timing systems.

How Pacer Stands Out from Other Event Platforms

Pacer isn't generic ticketing or a one-off app, it's a full operating system for mass participation events.

• Organiser-first design prioritising speed under pressure

• Modular scalability for small sportives to 60,000-runner marathons

• Intuitive UI with deep integrations for race timing and scoring

• Built by event veterans, not just developers

We focus on reliability over gimmicks, helping UK and international organisers run smoother races.

Our Roadmap for Event Management Innovation

Pacer is early-stage by design, with expansion ahead:

• Advanced data analytics for participant insights

• Enhanced tools for charities, photographers and medical teams

• Broader ecosystem integrations

We're collaborating with organisers, timers, and partners to shape features from real race-day feedback. If you're managing marathons or triathlons, get in touch, Pacer makes mass participation events easier at every scale.