Privacy policy

Last updated: December 2025

Pacer Event Solutions Ltd. ("Pacer", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share personal information when you use our websites, platforms, mobile applications, and services (together, the "Services").

Pacer Event Solutions Ltd is a company registered in the United Kingdom.

1. Who this policy applies to

This Privacy Policy applies to:

  • Event organisers, timers, and partners using Pacer’s organiser-facing tools

  • Participants, spectators, volunteers, and charities interacting with events hosted on Pacer

  • Visitors to our marketing websites

  • Users of Pacer mobile applications

Depending on your relationship with an event, Pacer may act either as a data controller or a data processor:

  • Event organisers are typically the data controllers for participant data

  • Pacer acts as a data processor on behalf of organisers, unless otherwise stated

2. Information we collect

We may collect and process the following categories of personal data:

a) Information you provide directly

  • Name, email address, phone number

  • Account credentials and authentication data

  • Organisation and role details

  • Event registration details (e.g. age category, gender, club)

  • Payment-related metadata (payments are processed by third-party providers)

  • Support requests and correspondence

b) Event-related data

  • Bib numbers, start waves, and race categories

  • Timing and results data

  • Live tracking data (including location data where enabled)

  • Uploaded content such as images, documents, or messages

c) Automatically collected information

  • IP address and device information

  • Browser type, operating system, and usage data

  • Log files and error reports

  • Cookies and similar technologies

3. How we use your information

We use personal data to:

  • Provide, operate, and improve the Services

  • Enable event registration, results, tracking, and communications

  • Authenticate users and manage accounts

  • Process payments and issue confirmations

  • Communicate service updates and important event information

  • Provide customer support

  • Monitor performance, security, and platform integrity

  • Meet legal, regulatory, and contractual obligations

Where applicable, we rely on the following lawful bases under UK GDPR:

  • Performance of a contract

  • Legitimate interests

  • Consent (where required)

  • Compliance with legal obligations

4. Sharing your information

We may share personal data with:

  • Event organisers and timing partners involved in delivering an event

  • Service providers (e.g. hosting, analytics, email, notifications)

  • Payment processors (who act as independent controllers)

  • Regulators or authorities where required by law

We do not sell personal data.

All third-party processors are required to implement appropriate security and confidentiality measures.

5. International data transfers

Some of our service providers may be located outside the UK or EEA. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK International Data Transfer Agreements (IDTAs)

  • Standard Contractual Clauses

  • Transfers to countries deemed adequate by the UK government

6. Data retention

We retain personal data only for as long as necessary:

  • For the duration of an event and its associated services

  • To meet legal, accounting, or reporting requirements

  • As instructed by event organisers

Timing and results data may be retained long-term for historical, sporting, and record-keeping purposes, unless otherwise requested by the relevant data controller.

7. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time (where applicable)

If Pacer acts as a data processor, requests should be directed to the relevant event organiser. We will support organisers in responding to such requests.

8. Cookies and tracking technologies

We may use cookies and similar technologies to:

  • Enable core site functionality

  • Improve performance and user experience

  • Analyse usage and trends

You can manage cookie preferences through your browser settings. Further details are available in our Cookie Policy.

9. Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Encrypted connections

  • Access controls and authentication

  • Regular monitoring and backups

While we take security seriously, no system is completely secure. Users are responsible for keeping their account credentials confidential.

10. Children’s data

Pacer supports events that may include participants under 18. Responsibility for obtaining appropriate parental or guardian consent rests with the event organiser. Pacer processes such data solely on the organiser’s instructions.

11. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website and, where appropriate, notified to users.

12. Contact us

If you have questions about this Privacy Policy or how your data is handled, please contact:

Pacer Event Solutions Ltd.
Email: legal@pacerhq.co.uk

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).